We design and build Shopify themes from scratch, tailored specifically to your brand identity and your products. We do not buy a Shopify theme from the Theme Store and make minor modifications — we create a design that is unique to your business, informed by your brand guidelines, your customer demographics, and conversion best practice for your specific product category. Our custom Shopify themes are built with performance as a primary consideration. Shopify themes from the Theme Store are designed to appeal to the widest possible audience, which means they include features and code for use cases that may have nothing to do with your business. Our custom builds include only what your store actually needs — which results in faster load times, better Core Web Vitals scores, and a cleaner admin experience.

If you already have a Shopify store with an existing theme and want to improve it without a full rebuild, we offer theme customisation services. This can range from adjusting the colour scheme and typography to match updated branding, through to adding custom sections, modifying the product page layout, and implementing custom checkout modifications. We can also add functionality to existing Shopify themes using Shopify’s Liquid templating language and custom JavaScript where required.

We regularly migrate ecommerce businesses to Shopify from other platforms — most commonly WooCommerce, Wix, BigCommerce, Squarespace, and Etsy. A Shopify migration involves several components that must be handled correctly: product data migration (descriptions, variants, images, SKUs, inventory levels), customer account migration, order history migration for continuity of records, and URL mapping with 301 redirects to preserve any existing search ranking equity.

URL 301 redirects are particularly important for businesses migrating from an existing platform that has built up organic search rankings. Without correct redirect mapping, every product and category page that has accumulated search engine authority effectively disappears from Google’s index — losing the ranking value built up over months or years. We map every significant URL before any DNS change is made and implement redirects before the new Shopify store goes live.

Shopify handles some SEO basics automatically — it generates canonical tags, creates sitemaps, and uses clean URL structures by default. However, significant additional optimisation is available and frequently neglected. We configure meta titles and descriptions for all product and collection pages, implement structured data markup for Product schema (including offers, availability, and review aggregates where applicable), optimise collection page content for the category-level search terms your products attract, and set up Google Search Console and Google Shopping integration.

We also address Shopify-specific duplicate content issues that are commonly overlooked — in particular, the duplicate product URLs generated when products appear in multiple collections. Without canonical URL configuration, Shopify creates multiple accessible URLs for the same product, which splits ranking signals across URLs and can confuse Google’s understanding of your product hierarchy.

Shopify stores frequently accumulate performance issues over time as additional apps are installed to add functionality. Each app typically injects its own JavaScript and CSS into every page load — even on pages where that app’s functionality is not being used. A Shopify store with 15 installed apps can be significantly slower than the same store with 5, even if the additional apps are individually well-coded.

Our Shopify speed optimisation service audits your app stack, identifies which apps are causing the most performance impact, recommends alternatives where available, and removes unnecessary app JavaScript from pages where the app is not being used. We also implement image optimisation, lazy loading for below-the-fold content, and Shopify’s native resource prioritisation features. Most Shopify clients see meaningful LCP improvements within two weeks of speed optimisation work.